Thursday, September 6, 2007

Calgary Flames New Uniforms



It's best not to tamper with a classic, and I'm glad the Flames didn't alter the "C" in any way. Other than that, not much new with regards to the uniforms, other than an extended torso (by narrowing and flattening the lines), adding thin lines around to armpits to illustrate the Rbk Edge jersey design, and a small NHL logo in the neck. The ponderous additions to the uniform is the Canadian flag and an Alberta flag on the shoulders, which removes the "Fire Horse" from the Calgary Flames brand. My feeling is that the Flames had attempted to design a second logo to replace the "Fire Horse" but couldn't come up with anything suitable, making the flags on the shoulders a kind of "Plan B" logo.

I won't be getting this new Flames jersey because this design was stated by the club to only last one season, probably until they come up with a suitable logo. When the 'real' jersey gets released (next summer?), I'll get one, for sure. It's comforting to know the Flames are taking any new logos seriously enough not to rush out an unfinished 'companion brand' to the "C" of red.

1 comment:

Anonymous said...

Great comment! Keep it up Pacey